Conventional wisdom suggests that if you don’t have a plan, then you plan to fail. As such, you will find that all successful businesses are equipped with a solid business plan and a clear marketing strategy that makes everything they do more effective. Unfortunately, many busy small business owners get so caught up in the tactical daily tasks of running the business, that they are not taking the time to work on the decisions that’ll improve the performance of their business tactics. Strategy and focus come down to simply the decisions you need to make so your tactics work better. Your business plan and marketing strategy is the foundation for creating awareness, generating interest and new business and continuing customer engagement. Your business plan and marketing strategy guides your company culture, your products and services mix and your pricing. We will help you think through your target customer, what category your business best fits within, your unique business characteristics and more. Learn these tools and more through our indepth business plan clinic and marketing and communications workshops.